Event Publicity & Marketing

Success is the number one goal for events whether it be a one-off event, a weekly series, or an annual festival; however, not all events define success the same way. Regardless if you’re looking to beat your ticket sales from the previous year, hit an attendance goal, or expand your event’s market reach, I offer tailored event public relations support ranging from one-off services to a fully integrated campaign meeting your goals and staying within your budget. Your event isn’t just a business opportunity for us, it’s a partnership we invest ourselves in.

 
 

How I Can Support You

Communications teams for events and festivals can range from teams of one all the way to teams of 10 or more. I’ve personally been on both sides: one where I was the sole communications person for an organization balancing media efforts for multiple initiatives PLUS an upcoming event as well as the other side of having a team to divide and conquer event promotions and publicity. I understand the challenges of both.

  • Are you a one-person communications team that needs an extra pair of hands or wants to increase your own capacity levels for big picture thinking?

  • Are you a PR firm that needs additional support on a client project but the level of work doesn’t constitute another full-time person?

  • Are you an event team who needs a public relations professional to ensure your event’s story is being told accurately and creatively?

I work with events and festivals in the entertainment, nonprofit, and cultural diversity realms as well as communications and marketing firms to help broaden the awareness of upcoming events, push ticket sales to the general public, increase attendance levels, and connect mission-driven events to authentic stories.

Here’s what I can assist you with:

  • managing media relations including pitching, responding to inquiries, coordination of interviews, and overall press strategy

  • designing and executing media and social influencer events including first looks, preview parties, and media days

  • strategic counsel on advertising investments such as digital and native ads, print ads, and Facebook and Instagram ads

  • overseeing social media including influencer campaigns, regular social engagement, and developing social calendars

  • providing creative design services working with a network of artists including videography, illustration, and graphic design

  • developing email lists into actionable audiences with high revenue potential or long-term value

Spending 10 years in the public relations field working for nonprofits, government agencies, celebrity fashion, music and entertainment, sports, and politics, I provide thought partnership and creative storytelling focused on human experiences to connect with emotions that drive action.

 
“Whatever it is, the way you tell your story online can make all the difference.”
— Carrie Brickey, International Institute of St. Louis
 

Sample Packages and Price Points

  • This level of consultancy is designed for businesses who need support but are still figuring out how best to scale their operations. It allows for maximum flexibility because we can assist as far out as 3-6 months in advance or as short as month-of support. Our goal is to offer you quality public relations counsel for your event regarding media relations, social media strategy, advertising investments, reputation and brand protection, or crisis communications. With this investment, you’ll receive five (5) hours of strategic thought partnership to offer you feedback on programs in place or to help you create new tactics to achieve your goals.

    Your Investment: $500 Monthly

  • Much of the time you’re worried about the event logistics and ensuring you have all your ducks in a row leading up to the date. You don’t have time to do a media push to spread the word about your event. Let us help you sell tickets or increase attendance numbers with a comprehensive earned media strategy that can include press coverage, event calendars, and e-newsletter placements.

    Included:

    • One (1) monthly hour-long meeting to discuss strategy and efforts.

    • Drafting and distributing one (1) news release with two included revisions.

      • Client is responsible for providing information to include in release.

      • Client may be interviewed to pull additional details into the release.

    • Pitching one (1) story per month to local and/or regional media contacts.

      • Client must make available spokesperson and/or talent for interviews.

      • Contractor coordinates additional information requests (i.e. photos, quotes).

    • Contractor agrees to provide segment debriefs for TV and radio appearances as needed.

    • Contractor agrees to monitor and share earned media coverage daily.

    • Contractor provides weekly activity summaries and monthly coverage reports.

    Your Investment: $1,500 Monthly

  • For those events and festivals who are looking for a full partnership, services extend beyond media relations and can include areas such as social media management, email marketing, advertising guidance, influencer marketing, or creative services. We recommend you reach out to us for a custom quote tailored to your specific needs.

    Your Investment: $2,000-$4,000 Monthly

 

Need One-Off or Last-Minute Support?

I’ve supported events within two weeks of their date providing counsel and strategies to increase ticket sales and attendance levels. It has also been a pleasure to help one-person communication departments crank out needed materials to ease their workload and give them additional capacity to focus their efforts elsewhere.

I am happy to provide one-time needs for a variety of services including those listed above. The best way to discuss this level of support is by scheduling a call with me, so I can create a tailored solution for you.